The antecedents’ strategies and processes of product innovation performance
Innovation has become unavoidable choice for companies to survive. However, a high percentage of new products fail, which increase the risk of using innovative ideas. Therefore, to control and reduce the risk of introducing new products, most companies need to invent new products that can meet th...
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主要な著者: | , , , , |
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フォーマット: | 論文 |
言語: | English |
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GrowingScience
2018
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主題: | |
オンライン・アクセス: | http://repo.uum.edu.my/26161/1/MSC%208%202018%201183%201198.pdf http://repo.uum.edu.my/26161/ http://doi.org/10.5267/j.msl.2018.8.006 |
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