Online shoppers vs non-shoppers: A lifestyle study of Malaysian Internet users

• المؤلفون الرئيسيون: Mutum, Dilip, Ghazali, Ezlika
• التنسيق: مقال
• اللغة: English
• منشور في: Academy for Global Business Advancement (AGBA) 2006
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://repo.uum.edu.my/260/1/ONLINE_SHOPPERS_Vs_NON-SHOPPERS_-_A_LIFESTYLE.pdf; http://repo.uum.edu.my/260/; http://www.agba.us/publications.php

This study is among the few to study whether there is any difference in the internet oriented lifestyles between online Malaysian shoppers and non-shoppers. It was found that most online shoppers are young males who were professionals, managers or had their own businesses. They are less concerned a...