Online shoppers vs non-shoppers: A lifestyle study of Malaysian Internet users
This study is among the few to study whether there is any difference in the internet oriented lifestyles between online Malaysian shoppers and non-shoppers. It was found that most online shoppers are young males who were professionals, managers or had their own businesses. They are less concerned a...
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Academy for Global Business Advancement (AGBA)
2006
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my.uum.repo.2602010-07-15T08:18:23Z http://repo.uum.edu.my/260/ Online shoppers vs non-shoppers: A lifestyle study of Malaysian Internet users Mutum, Dilip Ghazali, Ezlika HF Commerce This study is among the few to study whether there is any difference in the internet oriented lifestyles between online Malaysian shoppers and non-shoppers. It was found that most online shoppers are young males who were professionals, managers or had their own businesses. They are less concerned about online security, are competent internet users and shop online because they find it fun, easy and convenient. The study also revealed some fundamental satisfied and dissatisfies of shopping online. It is recommended that those companies involved in e-commerce activities should take steps to reduce the fears of the consumers with regards to online shopping. Academy for Global Business Advancement (AGBA) 2006-01 Article PeerReviewed application/pdf en http://repo.uum.edu.my/260/1/ONLINE_SHOPPERS_Vs_NON-SHOPPERS_-_A_LIFESTYLE.pdf Mutum, Dilip and Ghazali, Ezlika (2006) Online shoppers vs non-shoppers: A lifestyle study of Malaysian Internet users. Proceedings of AGBA 3rd World Congress, Advances in Global Business Research, 3 (1). pp. 166-176. ISSN 1549-9332 http://www.agba.us/publications.php |
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HF Commerce Mutum, Dilip Ghazali, Ezlika Online shoppers vs non-shoppers: A lifestyle study of Malaysian Internet users |
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This study is among the few to study whether there is any difference in the internet oriented lifestyles between online Malaysian shoppers and non-shoppers. It was
found that most online shoppers are young males who were professionals, managers or had their own businesses. They are less concerned about online security, are competent internet users and shop online because they find it fun,
easy and convenient. The study also revealed some fundamental satisfied and dissatisfies of shopping online. It is recommended that those companies involved in
e-commerce activities should take steps to reduce the fears of the consumers with regards to online shopping. |
format |
Article |
author |
Mutum, Dilip Ghazali, Ezlika |
author_facet |
Mutum, Dilip Ghazali, Ezlika |
author_sort |
Mutum, Dilip |
title |
Online shoppers vs non-shoppers: A lifestyle study of Malaysian Internet users |
title_short |
Online shoppers vs non-shoppers: A lifestyle study of Malaysian Internet users |
title_full |
Online shoppers vs non-shoppers: A lifestyle study of Malaysian Internet users |
title_fullStr |
Online shoppers vs non-shoppers: A lifestyle study of Malaysian Internet users |
title_full_unstemmed |
Online shoppers vs non-shoppers: A lifestyle study of Malaysian Internet users |
title_sort |
online shoppers vs non-shoppers: a lifestyle study of malaysian internet users |
publisher |
Academy for Global Business Advancement (AGBA) |
publishDate |
2006 |
url |
http://repo.uum.edu.my/260/1/ONLINE_SHOPPERS_Vs_NON-SHOPPERS_-_A_LIFESTYLE.pdf http://repo.uum.edu.my/260/ http://www.agba.us/publications.php |
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13.160551 |