Functional food consumption behaviour: the role of self-efficacy
In social cognitive theory, self-efficacy has emerged as an important factor in behavioral change. Thus, this study aimed to investigate the influence of self-efficacy on the consumption behavior of functional food product among adults’ consumers. A survey was conducted in Malaysia with the sample o...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
American Scientific Publishers
2016
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25693/ http://doi.org/10.1166/asl.2016.8124 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|