A propose framework of power, trust and relationship commitment among dealer-supplier in Thailand automobile industry
Thailand is a leading regional and global automotive manufacturer. It was ranked the first among ASEAN countries and 15th in the world in 2012. It is also a major regional production base for motorcycle and automotive parts. The car production has been steadily increasing since 1999. The concept of...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IDOSI Publications
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25690/1/WJMBS%205%202%202017%2026%2030.pdf http://repo.uum.edu.my/25690/ https://idosi.org/wjmbs/wjmbs5(2)17.htm |
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| Summary: | Thailand is a leading regional and global automotive manufacturer. It was ranked the first among ASEAN countries and 15th in the world in 2012. It is also a major regional production base for motorcycle and
automotive parts. The car production has been steadily increasing since 1999. The concept of relationship commitment between buyers and sellers has generated lot of interests and has been the central focus in relationship marketing research. This paper is perform to propose a study of the power influence in the relationship commitment between dealers and suppliers in the Thai automobile industry |
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