Power, trust and relationship commitment in dealer-supplier relationship in Thailand automobile industry

In supplier-dealer relationships, commitment is referred to as a desire to develop a stable relationship and a willingness to make short-term sacrifices to realize long-term benefits from the relationship. Despite the many past studies conducted in the area of relationship commitment, little is kno...

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Bibliographic Details
Main Author: Pourpunsawat, Pakorn
Format: Thesis
Published: 2015
Online Access:http://etd.uum.edu.my/5743/
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