Effects of Corporate Social Responsibility Dimensions on Customer Based Corporate Reputation in the Nigerian Insurance Industry

• 主要な著者: Yusuf, Nafisa Aminu, Mustaffa, Che Su, Mohamad, Bahtiar
• フォーマット: Conference or Workshop Item
• 言語: English
• 出版事項: 2018
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://repo.uum.edu.my/25344/1/SMMTCPS%202018%20135%20139.pdf; http://repo.uum.edu.my/25344/

The objective of this paper is to examine empirically the influence of corporate social responsibility on customer-based corporate reputation of the Nigerian insurance industry. The data for this study was collected from 327 customers of insurance companies in Nigeria. The study utilized PLS-SEM pa...