Effects of Corporate Social Responsibility Dimensions on Customer Based Corporate Reputation in the Nigerian Insurance Industry
The objective of this paper is to examine empirically the influence of corporate social responsibility on customer-based corporate reputation of the Nigerian insurance industry. The data for this study was collected from 327 customers of insurance companies in Nigeria. The study utilized PLS-SEM pa...
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my.uum.repo.253442018-12-19T00:34:47Z http://repo.uum.edu.my/25344/ Effects of Corporate Social Responsibility Dimensions on Customer Based Corporate Reputation in the Nigerian Insurance Industry Yusuf, Nafisa Aminu Mustaffa, Che Su Mohamad, Bahtiar HD28 Management. Industrial Management The objective of this paper is to examine empirically the influence of corporate social responsibility on customer-based corporate reputation of the Nigerian insurance industry. The data for this study was collected from 327 customers of insurance companies in Nigeria. The study utilized PLS-SEM path modeling with the aid of Smart PLS 2.0 software to test the research hypotheses. The findings revealed that two CSR dimensions (Economic concern and social equity) have significant positive effects on the CBCR in the Nigerian insurance industry. However, the study failed to support the second hypotheses that predicted the positive relationship between environmental concern and CBCR. The study recommended the need for insurance companies to engage in aggressive CSR activities with a view to enhance awareness and increase their level of penetration within the teaming Nigerian populace that are yet to appreciate the benefits of insurance services in the country. 2018-03-18 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/25344/1/SMMTCPS%202018%20135%20139.pdf Yusuf, Nafisa Aminu and Mustaffa, Che Su and Mohamad, Bahtiar (2018) Effects of Corporate Social Responsibility Dimensions on Customer Based Corporate Reputation in the Nigerian Insurance Industry. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia. |
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HD28 Management. Industrial Management Yusuf, Nafisa Aminu Mustaffa, Che Su Mohamad, Bahtiar Effects of Corporate Social Responsibility Dimensions on Customer Based Corporate Reputation in the Nigerian Insurance Industry |
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The objective of this paper is to examine empirically the influence of corporate social
responsibility on customer-based corporate reputation of the Nigerian insurance industry. The data for this study was collected from 327 customers of insurance companies in Nigeria. The study utilized PLS-SEM path modeling with the aid of Smart PLS 2.0 software to test the research hypotheses. The findings revealed that two CSR dimensions (Economic concern and social equity) have significant positive effects on the CBCR in the Nigerian insurance industry. However, the study failed to support the second hypotheses that predicted the positive relationship between environmental concern and CBCR. The study recommended the need for insurance companies to engage in aggressive CSR activities with a view to
enhance awareness and increase their level of penetration within the teaming Nigerian populace that are yet to appreciate the benefits of insurance services in the country. |
format |
Conference or Workshop Item |
author |
Yusuf, Nafisa Aminu Mustaffa, Che Su Mohamad, Bahtiar |
author_facet |
Yusuf, Nafisa Aminu Mustaffa, Che Su Mohamad, Bahtiar |
author_sort |
Yusuf, Nafisa Aminu |
title |
Effects of Corporate Social Responsibility Dimensions on Customer Based Corporate Reputation in the Nigerian Insurance Industry |
title_short |
Effects of Corporate Social Responsibility Dimensions on Customer Based Corporate Reputation in the Nigerian Insurance Industry |
title_full |
Effects of Corporate Social Responsibility Dimensions on Customer Based Corporate Reputation in the Nigerian Insurance Industry |
title_fullStr |
Effects of Corporate Social Responsibility Dimensions on Customer Based Corporate Reputation in the Nigerian Insurance Industry |
title_full_unstemmed |
Effects of Corporate Social Responsibility Dimensions on Customer Based Corporate Reputation in the Nigerian Insurance Industry |
title_sort |
effects of corporate social responsibility dimensions on customer based corporate reputation in the nigerian insurance industry |
publishDate |
2018 |
url |
http://repo.uum.edu.my/25344/1/SMMTCPS%202018%20135%20139.pdf http://repo.uum.edu.my/25344/ |
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1644284297057665024 |
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13.18916 |