The Role of Transformational Leadership in Effective Strategic Implementation with the Moderating Effect of Organizational Culture

• Main Author: Suphattanakul, Onuma
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/24818/1/2nd%20IRC%202017%2056.pdf; http://repo.uum.edu.my/24818/

Objective: This study evaluates the role of transformational leadership in effective strategic implementation.The purposes of this study are; first, to assess the degree of transformational leadership of administrative officials; second, to assess the degree of effective strategic implementation; third, to examine the impact of transformational leadership on effective strategic implementation. Finally, this study examines the roles of organizational culture as a moderator of the relationship between transformational leadership and effective strategic implementation. Methodology: This study uses the case study of municipalities in Trang Province in Thailand. This research employs quantitative methods. The questionnaires are collected from administrative officials of municipalities in Trang Province. Descriptive statistics are used to analyse the data. Pearson correlation analysis is used to test the relationship between the independent variables and the dependent variable.In addition, regression analysis is used as an appropriate statistical tool to test the hypotheses.Implication: This study contributes to the body of knowledge by integrating the context of strategic management, leadership, and organizational culture for testing the conceptual framework.The study is particularly useful for improving the roles of administrative officials in order to achieve effective strategic in municipalities.