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Constructing a customer satisfaction model for a utility service industry using partial least squares approach

The purpose of this research is to explore the effect of Image, Customer Expectation, Perceived Quality and Perceived Value on Customer Satisfaction, and to investigate the effect of Image and Customer Satisfaction on Customer Loyalty of mobile phone provider in Malaysia. The result of this research...

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書誌詳細
主要な著者:	Mohd Jamil, Jastini, Mohd Nawawi, Mohd Kamal, Ramli, Razamin
フォーマット:	Monograph
言語:	English
出版事項:	Universiti Utara Malaysia 2014
主題:	HD28 Management. Industrial Management
オンライン･アクセス:	http://repo.uum.edu.my/24783/1/12224.pdf http://repo.uum.edu.my/24783/
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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