Constructing a customer satisfaction model for a utility service industry using partial least squares approach
The purpose of this research is to explore the effect of Image, Customer Expectation, Perceived Quality and Perceived Value on Customer Satisfaction, and to investigate the effect of Image and Customer Satisfaction on Customer Loyalty of mobile phone provider in Malaysia. The result of this research...
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| Main Authors: | , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/24783/1/12224.pdf http://repo.uum.edu.my/24783/ |
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