A customer satisfaction model for a utility service industry
This paper explores the effect of Image, Customer Expectation, Perceived Quality and Perceived Value on Customer Satisfaction, and to investigate the effect of Image and Customer Satisfaction on Customer Loyalty of mobile phone provider in Malaysia.The result of this research is based on data gather...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/19559/ http://doi.org/10.1063/1.4960911 |
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