The impact of motivation on online shopping continuance intention: A conceptual paper
The purpose of this paper is to understand the concept of continuance intention in ecommerce perspective.In addition, this paper also aims to review motivational factor that influences continuance intention in online shopping. Currently, the advancement of internet technology has given a huge impac...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/24199/1/p79.pdf http://repo.uum.edu.my/24199/ |
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| Summary: | The purpose of this paper is to understand the concept of continuance intention in ecommerce
perspective.In addition, this paper also aims to review motivational factor that influences continuance intention in online shopping. Currently, the advancement of internet technology has given a huge impact on the way people dealing with business especially in the context online shopping.Nowadays, online shoppers tend to change
shopping sites regularly.Therefore, retaining existing online consumers has been a challenging task for online retailers.Thus, scholar in the field of marketing has begun to turn their consideration to look forward into customers‟ retention in online shopping websites.Few factors have been determined by previous researchers.Yet, the factors that influencing customer‟s intention in online shopping remain unclear.This paper will look and review motivational factors that were highlighted from the previous studies on the
issues debated and its effect toward continuance intention in online shopping. |
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