Factors affecting employee-based brand equity: Evidence from China
Employee-based brand equity (EBBE) has been receiving increasing attention in recent years. However, most studies focus on the construct definition and scale development, as well as the effects that EBBE may have on corporate performance.Few studies try to identify the source of EBBE, or in other wo...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Universiti Utara Malaysia
2018
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/24007/1/IIJMS%2024%202%202018%201%2018.pdf http://repo.uum.edu.my/24007/ http://ijms.uum.edu.my/index.php/current-issues |
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