Factors affecting employee-based brand equity: Evidence from China
Employee-based brand equity (EBBE) has been receiving increasing attention in recent years. However, most studies focus on the construct definition and scale development, as well as the effects that EBBE may have on corporate performance.Few studies try to identify the source of EBBE, or in other wo...
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2018
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my.uum.repo.240072018-04-29T01:40:57Z http://repo.uum.edu.my/24007/ Factors affecting employee-based brand equity: Evidence from China Awan, Tahir Mumtaz Li, Xialin Li Haizhong, Wang HD28 Management. Industrial Management Employee-based brand equity (EBBE) has been receiving increasing attention in recent years. However, most studies focus on the construct definition and scale development, as well as the effects that EBBE may have on corporate performance.Few studies try to identify the source of EBBE, or in other words, the antecedents of EBBE. The major study of the antecedents of EBBE is King and Grace’s model (2010), which is restricted to the service industry.As this research is cultural context-dependent, it is necessary to test the framework of King and Grace’s model (2010) in other regions or industries. Replication studies are important for the generalizability of strategic management theories as reputed journals such as the Academy of Management Journal (AMJ) and the Strategic Management Journal (SMJ) have proposed.Therefore, this study was designed to test King and Grace’s model (2010) in an eastern cultural context (China) and covers several non-service sector industries.The results confirmed King and Grace’s model to a high extent, which has significant implications for firms in developing countries. Universiti Utara Malaysia 2018 Article PeerReviewed application/pdf en http://repo.uum.edu.my/24007/1/IIJMS%2024%202%202018%201%2018.pdf Awan, Tahir Mumtaz and Li, Xialin Li and Haizhong, Wang (2018) Factors affecting employee-based brand equity: Evidence from China. International Journal of Management Studies (IJMS), 24 (2). pp. 1-18. ISSN 0127-8983 http://ijms.uum.edu.my/index.php/current-issues |
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HD28 Management. Industrial Management Awan, Tahir Mumtaz Li, Xialin Li Haizhong, Wang Factors affecting employee-based brand equity: Evidence from China |
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Employee-based brand equity (EBBE) has been receiving increasing attention in recent years. However, most studies focus on the construct definition and scale development, as well as the effects that EBBE may have on corporate performance.Few studies try to identify the source of EBBE, or in other words, the antecedents of
EBBE. The major study of the antecedents of EBBE is King and Grace’s model (2010), which is restricted to the service industry.As this research is cultural context-dependent, it is necessary to test the framework of King and
Grace’s model (2010) in other regions or industries. Replication studies are important for the generalizability of strategic management theories as reputed journals such as the Academy of Management Journal (AMJ) and the Strategic Management Journal (SMJ) have proposed.Therefore, this study was designed to test King and Grace’s
model (2010) in an eastern cultural context (China) and covers several non-service sector industries.The results confirmed King and Grace’s model to a high extent, which has significant implications for firms in developing
countries. |
format |
Article |
author |
Awan, Tahir Mumtaz Li, Xialin Li Haizhong, Wang |
author_facet |
Awan, Tahir Mumtaz Li, Xialin Li Haizhong, Wang |
author_sort |
Awan, Tahir Mumtaz |
title |
Factors affecting employee-based brand equity: Evidence from China |
title_short |
Factors affecting employee-based brand equity: Evidence from China |
title_full |
Factors affecting employee-based brand equity: Evidence from China |
title_fullStr |
Factors affecting employee-based brand equity: Evidence from China |
title_full_unstemmed |
Factors affecting employee-based brand equity: Evidence from China |
title_sort |
factors affecting employee-based brand equity: evidence from china |
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Universiti Utara Malaysia |
publishDate |
2018 |
url |
http://repo.uum.edu.my/24007/1/IIJMS%2024%202%202018%201%2018.pdf http://repo.uum.edu.my/24007/ http://ijms.uum.edu.my/index.php/current-issues |
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