The value of Chinese superstitions in Malaysia: Evidence from car plate auctioning

• Main Authors: Wong, Woei Chyuan, Abdullah, Nur Adiana Hiau, Lim, Hock Eam
• Format: Article
• Published: World Scientific Publishing Co Pte Ltd 2017
• Subjects: HC Economic History and Conditions
• Online Access: http://repo.uum.edu.my/23967/; http://doi.org/10.1142/S0217590817430081

The purpose of this paper is to examine Malaysian motorists’ willingness to pay for Chinese lucky plate numbers.Regression analyses reveal that the Chinese bidders are more likely to win and pay significantly more for the Chinese lucky numbers than their non-Chinese counterparts.Consistent with resa...