The economics of luckiness: How crazy are Malaysian Chinese towards car plate number "8"?
The Chinese society is well-known for its obsession towards number “8”.Eight is the luckiest number to the Chinese as its pronunciation resembles the meaning of prosperity, wealth or fortune. Prior research estimating the marginal effect of “8” on winning bid prices of car plate numbers attributes t...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/24948/1/MMJ%2021%202017%2049%2060.pdf http://repo.uum.edu.my/24948/ http://mmj.uum.edu.my/index.php/current-issues |
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