The value of Chinese superstitions in Malaysia: Evidence from car plate auctioning
The purpose of this paper is to examine Malaysian motorists’ willingness to pay for Chinese lucky plate numbers.Regression analyses reveal that the Chinese bidders are more likely to win and pay significantly more for the Chinese lucky numbers than their non-Chinese counterparts.Consistent with resa...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
World Scientific Publishing Co Pte Ltd
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/23967/ http://doi.org/10.1142/S0217590817430081 |
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