Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style

• Main Authors: Ng, Shu Kae, Yen, Wan Chong
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/23852/1/CBMM%202017%201254%201260.pdf; http://repo.uum.edu.my/23852/

This research aims to study the relationships between collaborative learning style, reciprocity and extroversion on knowledge sharing behavior via social media among university students at Universiti Utara Malaysia (UUM).Respondents comprise undergraduate students from three (3) academic colleges i...