Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style
This research aims to study the relationships between collaborative learning style, reciprocity and extroversion on knowledge sharing behavior via social media among university students at Universiti Utara Malaysia (UUM).Respondents comprise undergraduate students from three (3) academic colleges i...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/23852/1/CBMM%202017%201254%201260.pdf http://repo.uum.edu.my/23852/ |
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| Summary: | This research aims to study the relationships between collaborative learning style, reciprocity and extroversion on knowledge sharing behavior via social media among university students at Universiti Utara
Malaysia (UUM).Respondents comprise undergraduate students from three (3) academic colleges in UUM,
namely the College of Business (COB), the College of Arts and Sciences (CAS) and the College of Law,
Government and International Studies (COLGIS). ANOVA and regression analysis were performed to tests
the hypotheses of the study.The result indicated that collaborative learning, reciprocity and extroversion were significant predictors of knowledge sharing behavior via social media. |
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