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Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style

This research aims to study the relationships between collaborative learning style, reciprocity and extroversion on knowledge sharing behavior via social media among university students at Universiti Utara Malaysia (UUM).Respondents comprise undergraduate students from three (3) academic colleges i...

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Main Authors: Ng, Shu Kae, Yen, Wan Chong
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/23852/1/CBMM%202017%201254%201260.pdf
http://repo.uum.edu.my/23852/
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spelling my.uum.repo.238522018-04-02T00:29:10Z http://repo.uum.edu.my/23852/ Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style Ng, Shu Kae Yen, Wan Chong HD28 Management. Industrial Management This research aims to study the relationships between collaborative learning style, reciprocity and extroversion on knowledge sharing behavior via social media among university students at Universiti Utara Malaysia (UUM).Respondents comprise undergraduate students from three (3) academic colleges in UUM, namely the College of Business (COB), the College of Arts and Sciences (CAS) and the College of Law, Government and International Studies (COLGIS). ANOVA and regression analysis were performed to tests the hypotheses of the study.The result indicated that collaborative learning, reciprocity and extroversion were significant predictors of knowledge sharing behavior via social media. 2017-10-29 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/23852/1/CBMM%202017%201254%201260.pdf Ng, Shu Kae and Yen, Wan Chong (2017) Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Ng, Shu Kae
Yen, Wan Chong
Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style
description This research aims to study the relationships between collaborative learning style, reciprocity and extroversion on knowledge sharing behavior via social media among university students at Universiti Utara Malaysia (UUM).Respondents comprise undergraduate students from three (3) academic colleges in UUM, namely the College of Business (COB), the College of Arts and Sciences (CAS) and the College of Law, Government and International Studies (COLGIS). ANOVA and regression analysis were performed to tests the hypotheses of the study.The result indicated that collaborative learning, reciprocity and extroversion were significant predictors of knowledge sharing behavior via social media.
format Conference or Workshop Item
author Ng, Shu Kae
Yen, Wan Chong
author_facet Ng, Shu Kae
Yen, Wan Chong
author_sort Ng, Shu Kae
title Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style
title_short Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style
title_full Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style
title_fullStr Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style
title_full_unstemmed Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style
title_sort millennials' knowledge sharing behavior via social media: the effect of reciprocity, extroversion and collaborative learning style
publishDate 2017
url http://repo.uum.edu.my/23852/1/CBMM%202017%201254%201260.pdf
http://repo.uum.edu.my/23852/
_version_ 1644283895203495936
score 13.18916

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