Online shopping intention among young males in Kuala Lumpur

• Main Authors: Katmin, Zuhairah, Md Said, Nor Pujawati, Abdullah, Suzzaini
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2017
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://repo.uum.edu.my/23678/1/CBMM%202017%2048%2057.pdf; http://repo.uum.edu.my/23678/

Young males are the main internet users in Malaysia but they shop much less online when compared to young females.This quantitative study attempts to investigate the relationship of perceived ease of use, perceived usefulness, product variety, pricing, product guarantee and subjective norm towards...