Online shopping intention among young males in Kuala Lumpur
Young males are the main internet users in Malaysia but they shop much less online when compared to young females.This quantitative study attempts to investigate the relationship of perceived ease of use, perceived usefulness, product variety, pricing, product guarantee and subjective norm towards...
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2017
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my.uum.repo.236782018-03-15T01:37:07Z http://repo.uum.edu.my/23678/ Online shopping intention among young males in Kuala Lumpur Katmin, Zuhairah Md Said, Nor Pujawati Abdullah, Suzzaini HD28 Management. Industrial Management Young males are the main internet users in Malaysia but they shop much less online when compared to young females.This quantitative study attempts to investigate the relationship of perceived ease of use, perceived usefulness, product variety, pricing, product guarantee and subjective norm towards the online shopping intention among young males in Kuala Lumpur.All independent variables have positive relationship and effect towards online shopping intention among young males in Kuala Lumpur.Product variety is the most influential variable for young males to shop online. 2017-10-29 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/23678/1/CBMM%202017%2048%2057.pdf Katmin, Zuhairah and Md Said, Nor Pujawati and Abdullah, Suzzaini (2017) Online shopping intention among young males in Kuala Lumpur. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia. |
| institution |
Universiti Utara Malaysia |
| building |
UUM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Utara Malaysia |
| content_source |
UUM Institutionali Repository |
| url_provider |
http://repo.uum.edu.my/ |
| language |
English |
| topic |
HD28 Management. Industrial Management |
| spellingShingle |
HD28 Management. Industrial Management Katmin, Zuhairah Md Said, Nor Pujawati Abdullah, Suzzaini Online shopping intention among young males in Kuala Lumpur |
| description |
Young males are the main internet users in Malaysia but they shop much less online when compared to
young females.This quantitative study attempts to investigate the relationship of perceived ease of use, perceived usefulness, product variety, pricing, product guarantee and subjective norm towards the online shopping intention among young males in Kuala Lumpur.All independent variables have positive
relationship and effect towards online shopping intention among young males in Kuala Lumpur.Product
variety is the most influential variable for young males to shop online. |
| format |
Conference or Workshop Item |
| author |
Katmin, Zuhairah Md Said, Nor Pujawati Abdullah, Suzzaini |
| author_facet |
Katmin, Zuhairah Md Said, Nor Pujawati Abdullah, Suzzaini |
| author_sort |
Katmin, Zuhairah |
| title |
Online shopping intention among young males in Kuala Lumpur |
| title_short |
Online shopping intention among young males in Kuala Lumpur |
| title_full |
Online shopping intention among young males in Kuala Lumpur |
| title_fullStr |
Online shopping intention among young males in Kuala Lumpur |
| title_full_unstemmed |
Online shopping intention among young males in Kuala Lumpur |
| title_sort |
online shopping intention among young males in kuala lumpur |
| publishDate |
2017 |
| url |
http://repo.uum.edu.my/23678/1/CBMM%202017%2048%2057.pdf http://repo.uum.edu.my/23678/ |
| _version_ |
1644283846852608000 |
| score |
13.149126 |