Online shopping intention among young males in Kuala Lumpur

• المؤلفون الرئيسيون: Katmin, Zuhairah, Md Said, Nor Pujawati, Abdullah, Suzzaini
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2017
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/23678/1/CBMM%202017%2048%2057.pdf; http://repo.uum.edu.my/23678/

Young males are the main internet users in Malaysia but they shop much less online when compared to young females.This quantitative study attempts to investigate the relationship of perceived ease of use, perceived usefulness, product variety, pricing, product guarantee and subjective norm towards...