The impact of market penetration strategy and market development strategy on the competitive advantage of manufacturing based SMEs

The main objective of this study is to examine the relationship of market penetration strategy, market development strategy and the competitive advantage (cost leadership) of manufacturing based SMEs in Nigeria.The study employed structured questionnaire survey involving 453 manufacturing based SMEs...

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Main Authors: Alkasim, Sidi Bello, Abdullah, Haim Hilman, Bohari, Abdul Manaf
Format: Conference or Workshop Item
Language:English
Published: 2017
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Online Access:http://repo.uum.edu.my/23677/1/CBMM%202017%2032%2047.pdf
http://repo.uum.edu.my/23677/
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spelling my.uum.repo.236772018-03-15T01:37:03Z http://repo.uum.edu.my/23677/ The impact of market penetration strategy and market development strategy on the competitive advantage of manufacturing based SMEs Alkasim, Sidi Bello Abdullah, Haim Hilman Bohari, Abdul Manaf HD28 Management. Industrial Management The main objective of this study is to examine the relationship of market penetration strategy, market development strategy and the competitive advantage (cost leadership) of manufacturing based SMEs in Nigeria.The study employed structured questionnaire survey involving 453 manufacturing based SMEs operating in Kaduna state, Kano state, and Sokoto state, the total of 277 valid questionnaires representing 61% response rate was used for the final analysis using PLS-SEM to test the hypotheses.The study finding shows that market penetration strategy has a significant positive impact on cost leadership. Similarly, the result found that market development strategy had a significant positive influence on cost leadership strategy of manufacturing based SMEs of Nigeria.The findings of this study will support owners-manager competency toward creating competitiveness, enhance market share, and sustain competitive advantage.Also, the framework will serve as a blue print for Government agencies to educate SMEs on the importance of competitive advantage toward creating competitiveness and competitive advantage.Finally, future studies were recommended to improve our understanding. 2017-10-29 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/23677/1/CBMM%202017%2032%2047.pdf Alkasim, Sidi Bello and Abdullah, Haim Hilman and Bohari, Abdul Manaf (2017) The impact of market penetration strategy and market development strategy on the competitive advantage of manufacturing based SMEs. In: 4th Conference on Business Management,, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia..
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Alkasim, Sidi Bello
Abdullah, Haim Hilman
Bohari, Abdul Manaf
The impact of market penetration strategy and market development strategy on the competitive advantage of manufacturing based SMEs
description The main objective of this study is to examine the relationship of market penetration strategy, market development strategy and the competitive advantage (cost leadership) of manufacturing based SMEs in Nigeria.The study employed structured questionnaire survey involving 453 manufacturing based SMEs operating in Kaduna state, Kano state, and Sokoto state, the total of 277 valid questionnaires representing 61% response rate was used for the final analysis using PLS-SEM to test the hypotheses.The study finding shows that market penetration strategy has a significant positive impact on cost leadership. Similarly, the result found that market development strategy had a significant positive influence on cost leadership strategy of manufacturing based SMEs of Nigeria.The findings of this study will support owners-manager competency toward creating competitiveness, enhance market share, and sustain competitive advantage.Also, the framework will serve as a blue print for Government agencies to educate SMEs on the importance of competitive advantage toward creating competitiveness and competitive advantage.Finally, future studies were recommended to improve our understanding.
format Conference or Workshop Item
author Alkasim, Sidi Bello
Abdullah, Haim Hilman
Bohari, Abdul Manaf
author_facet Alkasim, Sidi Bello
Abdullah, Haim Hilman
Bohari, Abdul Manaf
author_sort Alkasim, Sidi Bello
title The impact of market penetration strategy and market development strategy on the competitive advantage of manufacturing based SMEs
title_short The impact of market penetration strategy and market development strategy on the competitive advantage of manufacturing based SMEs
title_full The impact of market penetration strategy and market development strategy on the competitive advantage of manufacturing based SMEs
title_fullStr The impact of market penetration strategy and market development strategy on the competitive advantage of manufacturing based SMEs
title_full_unstemmed The impact of market penetration strategy and market development strategy on the competitive advantage of manufacturing based SMEs
title_sort impact of market penetration strategy and market development strategy on the competitive advantage of manufacturing based smes
publishDate 2017
url http://repo.uum.edu.my/23677/1/CBMM%202017%2032%2047.pdf
http://repo.uum.edu.my/23677/
_version_ 1644283846562152448
score 12.913726