Value co-creation and innovation performance: A conceptual model

• المؤلفون الرئيسيون: Choo, Ling Suan, Taghizadeh, Seyedeh Khadijeh, Rahman, Syed Abidur
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2017
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/23672/1/CBM%202017%20160%20167.pdf; http://repo.uum.edu.my/23672/

To expand market share in a dynamic setting of competition, service organizations are obligated to be innovative in offering products and services to its customers. Consequently, Service Dominant Logic (S-D logic) has emerged to involve customers in the process of service development and delivery pr...