The direct and indirect effects of predictor variables on attitude and behavior loyalty toward SME brands: evidence from consumers in Malaysia
Small and Medium Enterprises (SMEs) play an important role as the backbone of economic in Malaysia.Review of literature had shown that branding is also important to enhance the performance of SMEs.Despite studies on SMEs and branding is on the rise, most of these studies are investigating on the int...
محفوظ في:
المؤلفون الرئيسيون: | Ong, Chuan Huat, Md. Salleh, Salniza, Yusoff, Rushami Zien |
---|---|
التنسيق: | Conference or Workshop Item |
اللغة: | English |
منشور في: |
2014
|
الموضوعات: | |
الوصول للمادة أونلاين: | http://repo.uum.edu.my/22448/1/ICBM%202014%20%20251%20256.pdf http://repo.uum.edu.my/22448/ |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
مواد مشابهة
-
Influence of brand experience and personality on loyalty dimensions: evidence from successful Malaysian SME brands
بواسطة: Ong, Chuan Huat, وآخرون
منشور في: (2015) -
Brand experience, trust components, and customer loyalty: Sustainable Malaysian SME brands study
بواسطة: Ong, Chuan Huat, وآخرون
منشور في: (2015) -
The direct and indirect effects of brand trust on attitudinal and behavioral loyalty toward SME brands in Klang Valley restaurant sector
بواسطة: Ong, Chuan Huat
منشور في: (2016) -
The role of emotional and rational trust in explaining attitudinal and behavioral loyalty: an insight into SME brands
بواسطة: Ong, Chuan Huat, وآخرون
منشور في: (2016) -
The Direct and Indirect Effect of Predictor Variables on Destination Brand Loyalty in Jordan
بواسطة: Al-Azzam, Abdel-Fattah Mahmoud Iswed
منشور في: (2012)