The Direct and Indirect Effect of Predictor Variables on Destination Brand Loyalty in Jordan
Destination branding literature generally lacks empirical data evaluating the effectiveness of brand campaigns, particularly in terms of enhancing destination brand loyalty. In particular, little is known about the relationship between destination brand awareness, destination brand image, destinatio...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2012
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| Online Access: | https://etd.uum.edu.my/3499/1/s92363.pdf https://etd.uum.edu.my/3499/8/s92363.pdf https://etd.uum.edu.my/3499/ |
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