Craving vs. compulsion for luxury goods?: trends and patterns of conspicuous consumption behavior in Asian culture
The purpose of this chapter is to examine why people are motivated to engage in luxury consumption, particularly in Asian countries. Purchases of global brands are increasingly popular among affluent society not only in Western nations, but also in other parts of the world. Global brands are normall...
保存先:
| 主要な著者: | , , |
|---|---|
| その他の著者: | |
| フォーマット: | Book Section |
| 出版事項: |
IGI Global
2016
|
| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/22296/ http://doi.org/10.4018/978-1-4666-9989-2.ch015 |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|