Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education
Organizations need corporate identity for survival.This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization.This paper attempts to identify corporate identity and reputations of Universiti...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Petra Christian University
2007
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/21814/1/JMP%202%202%202007%20%2081-89.pdf http://repo.uum.edu.my/21814/ http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/17006 |
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