Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education

• المؤلفون الرئيسيون: Mohamad, Bahtiar, Abu Bakar, Hassan, Abdul Rahman, Nik Adzrieman
• التنسيق: مقال
• اللغة: English
• منشور في: Petra Christian University 2007
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/21814/1/JMP%202%202%202007%20%2081-89.pdf; http://repo.uum.edu.my/21814/; http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/17006

Organizations need corporate identity for survival.This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization.This paper attempts to identify corporate identity and reputations of Universiti...