Consumer’s perception toward health claims for healthy food selection

• Main Authors: Zafar, Muhammad Zeeshan, Hashim, Noor Azmi, Halim, Fairol
• Format: Article
• Language: English
• Published: JSRAD 2016
• Subjects: TX Home economics
• Online Access: http://repo.uum.edu.my/21268/1/JSRD%203%201%202016%2057%2067.pdf; http://repo.uum.edu.my/21268/; http://jsrad.org/wp-content/2016/Issue%201,%202016/7.pdf

The objective of this article was to analyze that how various researchers in the past have investigated the effect of health claims on consumer food selection.To achieve the object authors have taken into his consideration most recent literature as well as some literature was belong to the first decade of millennium while very small portion was taken from last decade of 20th century.With this division authors have described that how health claims was significant for different consumers and researchers.After analyzing these literature authors have come to conclusion that yet there is a need to investigate more about the relationship between health claims and healthy food intake.The reason to suggest is that the perception of health claims varies from country to country and consumer to consumer according to the previous researchers’ outcome.The mixed kind of results are blessing for future researcher to examine more by placing this relationship in various cultures.