The actual purchase of herbal products in Malaysia: the moderating effect of perceived benefit
Due to the increase interest in herbal products, the global herbal industry has expanded tremendously.There are several factors that have contributed to this situation, most important of which is changes in lifestyle. Even though there are indicators showing increase in demand of herbal products, t...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/21284/1/ISSC%202016%2083%2088.pdf http://repo.uum.edu.my/21284/ http://doi.org/10.15405/epsbs.2016.08.13 |
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