Validity and reliability of the utilitarian value, hedonic value, brand satisfaction, emotional attachment, brand trust and mobile phone brand loyalty scales
This paper examines the impact of fraud specific problem representation (FSPR) on the relationship with Accountants’ Skills Requirement (SR) and Fraud risk assessment (FRA) in the Nigerian public sector.The research methodology is quantitative with cross-sectional design and survey.The respondents a...
Saved in:
Main Authors: | Seduram, Linda, Perumal, Selvan, Shaari, Hasnizam |
---|---|
Format: | Article |
Language: | English |
Published: |
International Academic Research Journal
2016
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/20752/1/IARJSS%202%202%202016%201%209.pdf http://repo.uum.edu.my/20752/ http://www.iarjournal.com/volume-22-2016-iarj-ss/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
A study on brand loyalty : empirical evidence from the mobile phone market in Malaysia
by: Linda, Seduram
Published: (2017) -
The effect of brand trust, brand image, brand perceived value, brand reputation and brand experience on brand loyalty
by: Amran Harun, et al.
Published: (2021) -
The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study
by: Mabkhot, Hashed Ahmad, et al.
Published: (2017) -
The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study
by: Mabkhot, Hashed Ahmed, et al.
Published: (2017) -
The influence of brand image and brand personality on brand loyalty, mediating by brand trust : an empirical study
by: Ahmad Mabkhot, Hashed, et al.
Published: (2017)