What factor persuade Malaysians consumer to purchase smartphone?

• Main Authors: Mad Lazim, Halim, Sasitharan, D
• Format: Article
• Language: English
• Published: UUM College of Business 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/17814/1/JTOM%2010%202%2038-50.pdf; http://repo.uum.edu.my/17814/; http://jtom.stmlportal.net/uncategorized/volume-10-number-2-december-2015/

Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative metho...