What factor persuade Malaysians consumer to purchase smartphone?

Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative metho...

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Bibliographic Details
Main Authors: Mad Lazim, Halim, Sasitharan, D
Format: Article
Language:English
Published: UUM College of Business 2015
Subjects:
Online Access:http://repo.uum.edu.my/17814/1/JTOM%2010%202%2038-50.pdf
http://repo.uum.edu.my/17814/
http://jtom.stmlportal.net/uncategorized/volume-10-number-2-december-2015/
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