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What factor persuade Malaysians consumer to purchase smartphone?

Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative metho...

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Main Authors: Mad Lazim, Halim, Sasitharan, D
Format: Article
Language:English
Published: UUM College of Business 2015
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/17814/1/JTOM%2010%202%2038-50.pdf
http://repo.uum.edu.my/17814/
http://jtom.stmlportal.net/uncategorized/volume-10-number-2-december-2015/
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id my.uum.repo.17814
record_format eprints
spelling my.uum.repo.178142016-04-14T02:04:12Z http://repo.uum.edu.my/17814/ What factor persuade Malaysians consumer to purchase smartphone? Mad Lazim, Halim Sasitharan, D HD28 Management. Industrial Management Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative method.Total 427 respondents were participated in this study.The finding of this study reveals that multipurpose function of the smartphone such as multipurpose applications, high speed processors was highly influences Malaysians consumer to purchase this device.How ever the researcher found that the advertisement also one of the driver that influence Malaysian consumer’s intention to choose specific smartphone. UUM College of Business 2015 Article PeerReviewed application/pdf en http://repo.uum.edu.my/17814/1/JTOM%2010%202%2038-50.pdf Mad Lazim, Halim and Sasitharan, D (2015) What factor persuade Malaysians consumer to purchase smartphone? Journal of Technology and Operations Management, 10 (2). pp. 38-50. ISSN 1823-514X http://jtom.stmlportal.net/uncategorized/volume-10-number-2-december-2015/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Mad Lazim, Halim
Sasitharan, D
What factor persuade Malaysians consumer to purchase smartphone?
description Mobile revolution was converting both developed and developing countries from using ordinary mobile phone to smartphone.This study seeks to identify whatfactors werepersuading Malaysian consumer to purchase smartphone.This studygatheredevidence to support research objective trough quantitative method.Total 427 respondents were participated in this study.The finding of this study reveals that multipurpose function of the smartphone such as multipurpose applications, high speed processors was highly influences Malaysians consumer to purchase this device.How ever the researcher found that the advertisement also one of the driver that influence Malaysian consumer’s intention to choose specific smartphone.
format Article
author Mad Lazim, Halim
Sasitharan, D
author_facet Mad Lazim, Halim
Sasitharan, D
author_sort Mad Lazim, Halim
title What factor persuade Malaysians consumer to purchase smartphone?
title_short What factor persuade Malaysians consumer to purchase smartphone?
title_full What factor persuade Malaysians consumer to purchase smartphone?
title_fullStr What factor persuade Malaysians consumer to purchase smartphone?
title_full_unstemmed What factor persuade Malaysians consumer to purchase smartphone?
title_sort what factor persuade malaysians consumer to purchase smartphone?
publisher UUM College of Business
publishDate 2015
url http://repo.uum.edu.my/17814/1/JTOM%2010%202%2038-50.pdf
http://repo.uum.edu.my/17814/
http://jtom.stmlportal.net/uncategorized/volume-10-number-2-december-2015/
_version_ 1644282308275994624
score 13.154949

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