Electronic customer relationship management (E-CRM) features: Comparing two football clubs (Manchester United & Chelsea FC)

• المؤلفون الرئيسيون: Ado, Abdullahi Bala, Hassan, Haslinda, Mohd Nasir, Mohd Herry
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2015
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/17520/1/06_ICoEC2015%201-9.pdf; http://repo.uum.edu.my/17520/; http://icoec.my/index.php/proceedings/5-icoec-2015-proceedings/89-electronic-customer-relationship-management-e-crm-features-comparing-two-football-clubs-manchester-united-chelsea-fc

Electronic customer relationship management (e-CRM) is a vital activity of sports marketing that allows building longterm relationship between companies and its customers or fans.This paper examines the content analysis ofthe websites of two football clubs (FC), Manchester United (MU) and Chelsea, f...