The influence of hedonic values on s-commerce adoption behavior

Social commerce is gaining its popularity and becoming one of the important platforms for online commerce.Despite the growing advantages associated with s-commerce adoption, very few studies were conducted to examine the motives that drive consumers to adopt s-commerce platform.Thus, this study cont...

詳細記述

保存先:
書誌詳細
主要な著者: Hashim, Kamarul Faizal, Mohd Yusof, Shafiz Affendi, Ahmad, Rahayu
フォーマット: 論文
出版事項: American Scientific Publishers 2015
主題:
オンライン・アクセス:http://repo.uum.edu.my/17393/
http://doi.org/10.1166/asl.2015.6102
タグ: タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!