The moderating effect of convenience towards the relationship between satisfaction and loyalty in Malaysian banking industry
The aim of this research was to explore the influence of e-satisfaction towards e-loyalty among the internet banking users in Malaysia. The moderating effect of convenience on the relationship between e-satisfaction and e-loyalty was also analysed.The study employed systematic sampling technique to...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MCSER Publishing, Rome-Italy
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16917/1/6.pdf http://repo.uum.edu.my/16917/ http://doi.org/10.5901/mjss.2016.v7n1p190 |
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