Measuring service quality using SERVQUAL model: An overview on customers satisfaction of online shopping in Malaysia
Since the difficulties in both defining and measuring it with no overall consensus emerging on either, service quality is a concept that has aroused significant interest and debate in the research literature.Customer satisfaction and service quality are often treated together as functions of custom...
Saved in:
| Main Authors: | , , , |
|---|---|
| 格式: | Conference or Workshop Item |
| 语言: | English |
| 出版: |
2012
|
| 主题: | |
| 在线阅读: | http://repo.uum.edu.my/16746/1/3.pdf http://repo.uum.edu.my/16746/ http://www.ictom.info/proceedings/3rd-2012 |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|