Automotive after-sales service quality and relationship quality in Malaysian national car makers
This paper will revisit the numerous concept of service quality previously developed and proposed in the literatures. SERVQUAL especially as the mostly used service quality dimension has been criticised by the researchers on its inability to perfectly measure service quality in specific industry.Co...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Academic Research Journal
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16122/1/30.pdf http://repo.uum.edu.my/16122/ http://www.iarjournal.com/iar-journal/iar-journal-of-business-and-technology/ |
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