Why does business involve in corporate responsibility?

The study shows that how coercive isomorphism has influenced business to associated its Corporate Responsibility initiatives into business core activity.By employ case study methodology, the research demonstrates that the well defined CR framework, is not only improved business financial performance...

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Main Authors: Abdul Hamid, Fathilatul Zakimi, Atan, Ruhaya
Format: Conference or Workshop Item
Language:English
Published: 2011
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Online Access:http://repo.uum.edu.my/16058/1/06088796.pdf
http://repo.uum.edu.my/16058/
http://doi.org/10.1109/ISBEIA.2011.6088796
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spelling my.uum.repo.160582016-04-21T04:17:47Z http://repo.uum.edu.my/16058/ Why does business involve in corporate responsibility? Abdul Hamid, Fathilatul Zakimi Atan, Ruhaya HD28 Management. Industrial Management The study shows that how coercive isomorphism has influenced business to associated its Corporate Responsibility initiatives into business core activity.By employ case study methodology, the research demonstrates that the well defined CR framework, is not only improved business financial performance, but also has changed employee behaviors that lead into business sustainability.Furthermore, our result supports prior literature on top management strategic leadership is essential in successful CR planning and implementation. 2011-09-25 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/16058/1/06088796.pdf Abdul Hamid, Fathilatul Zakimi and Atan, Ruhaya (2011) Why does business involve in corporate responsibility? In: 2011 IEEE Symposium on Business, Engineering and Industrial Applications (ISBEIA), 25-28 Sept. 2011, Langkawi, Malaysia. http://doi.org/10.1109/ISBEIA.2011.6088796 doi:10.1109/ISBEIA.2011.6088796
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Abdul Hamid, Fathilatul Zakimi
Atan, Ruhaya
Why does business involve in corporate responsibility?
description The study shows that how coercive isomorphism has influenced business to associated its Corporate Responsibility initiatives into business core activity.By employ case study methodology, the research demonstrates that the well defined CR framework, is not only improved business financial performance, but also has changed employee behaviors that lead into business sustainability.Furthermore, our result supports prior literature on top management strategic leadership is essential in successful CR planning and implementation.
format Conference or Workshop Item
author Abdul Hamid, Fathilatul Zakimi
Atan, Ruhaya
author_facet Abdul Hamid, Fathilatul Zakimi
Atan, Ruhaya
author_sort Abdul Hamid, Fathilatul Zakimi
title Why does business involve in corporate responsibility?
title_short Why does business involve in corporate responsibility?
title_full Why does business involve in corporate responsibility?
title_fullStr Why does business involve in corporate responsibility?
title_full_unstemmed Why does business involve in corporate responsibility?
title_sort why does business involve in corporate responsibility?
publishDate 2011
url http://repo.uum.edu.my/16058/1/06088796.pdf
http://repo.uum.edu.my/16058/
http://doi.org/10.1109/ISBEIA.2011.6088796
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score 13.145126