Why does business involve in corporate responsibility?
The study shows that how coercive isomorphism has influenced business to associated its Corporate Responsibility initiatives into business core activity.By employ case study methodology, the research demonstrates that the well defined CR framework, is not only improved business financial performance...
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Main Authors: | , |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2011
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Online Access: | http://repo.uum.edu.my/16058/1/06088796.pdf http://repo.uum.edu.my/16058/ http://doi.org/10.1109/ISBEIA.2011.6088796 |
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