Corporate social responsibility: Institutional legitimacy action and strategy

The objective of the study is to investigate the Corporate Social Responsibility (CSR) action and strategy used by the top 100 Malaysian Listed Companies followings the 1997 Asian's financial crisis. This research focus on Malaysian companies because Malaysia considered as one of the largest st...

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Bibliographic Details
Main Authors: Abdul Hamid, Fathilatul Zakimi, Atan, Ruhaya
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
Online Access:http://repo.uum.edu.my/14783/1/32.pdf
http://repo.uum.edu.my/14783/
http://doi.org/10.1109/SHUSER.2012.6268831
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