Building strategic business model through underpinning theories

• Main Authors: Kaliappen, Narentheren, Abdullah, Haim Hilman
• Format: Article
• Language: English
• Published: Society of Scientific Research and Education (SSRE) 2014
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/16037/1/2.pdf; http://repo.uum.edu.my/16037/; http://ijmrr.com/view%20jouranal.aspx

This study enhances the body of knowledge by remodelling the connection of strategic issues by applying several underpinning theories.This paper reveals the relationship of competitive strategy, market orientation and innovation strategy that could underpin by dynamic capabilities, strategic implementation perspective and level of organizational strategy.This study seeks to provide rational consideration on the integration of above-mentioned variables.As a significant contribution to the body of knowledge, this paper expanding the competitiveness theory and strategy theory development.Furthermore, provides several implications to the researchers and practitioners regarding the role of several underlying theories in remodelling organizations’ strategic direction.