Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach

The aim of this study is to investigate the nexus of differentiation strategy and organizational performance with customer orientation as a mediator in setting of the hotel industry in Malaysia.Data were gathered through a survey using mail and email questionnaire with a sample of 60 three to five...

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Main Authors: Abdullah, Haim Hilman, Kaliappen, Narentheren
Format: Article
Language:English
Published: MAXWELL Science Publication 2014
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Online Access:http://repo.uum.edu.my/15715/1/v7-.pdf
http://repo.uum.edu.my/15715/
http://www.maxwellsci.com/jp/abstract.php?jid=RJASET&no=428&abs=28
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spelling my.uum.repo.157152016-04-12T06:51:28Z http://repo.uum.edu.my/15715/ Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach Abdullah, Haim Hilman Kaliappen, Narentheren HD28 Management. Industrial Management The aim of this study is to investigate the nexus of differentiation strategy and organizational performance with customer orientation as a mediator in setting of the hotel industry in Malaysia.Data were gathered through a survey using mail and email questionnaire with a sample of 60 three to five star hotels.Smart PLS 2.0 (M3) was used to test the hypotheses.Findings suggest that customer orientation mediates the relationship of differentiation strategy and performance.This study is bridging the gap and presenting the importance of strategic role of customer orientation in facilitating differentiation strategy to produce better performance. It also provides several theoretical and practical implications for scholars and practitioners from perspective of this study. MAXWELL Science Publication 2014 Article PeerReviewed application/pdf en http://repo.uum.edu.my/15715/1/v7-.pdf Abdullah, Haim Hilman and Kaliappen, Narentheren (2014) Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach. Research Journal of Applied Sciences, Engineering and Technology, 7 (19). pp. 4150-4156. ISSN 2040-7459 http://www.maxwellsci.com/jp/abstract.php?jid=RJASET&no=428&abs=28
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Abdullah, Haim Hilman
Kaliappen, Narentheren
Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach
description The aim of this study is to investigate the nexus of differentiation strategy and organizational performance with customer orientation as a mediator in setting of the hotel industry in Malaysia.Data were gathered through a survey using mail and email questionnaire with a sample of 60 three to five star hotels.Smart PLS 2.0 (M3) was used to test the hypotheses.Findings suggest that customer orientation mediates the relationship of differentiation strategy and performance.This study is bridging the gap and presenting the importance of strategic role of customer orientation in facilitating differentiation strategy to produce better performance. It also provides several theoretical and practical implications for scholars and practitioners from perspective of this study.
format Article
author Abdullah, Haim Hilman
Kaliappen, Narentheren
author_facet Abdullah, Haim Hilman
Kaliappen, Narentheren
author_sort Abdullah, Haim Hilman
title Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach
title_short Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach
title_full Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach
title_fullStr Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach
title_full_unstemmed Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach
title_sort strategic role of customer orientation in differentiation strategy and organizational performance nexus: a partial least square (pls) approach
publisher MAXWELL Science Publication
publishDate 2014
url http://repo.uum.edu.my/15715/1/v7-.pdf
http://repo.uum.edu.my/15715/
http://www.maxwellsci.com/jp/abstract.php?jid=RJASET&no=428&abs=28
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score 12.845895