Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach
The aim of this study is to investigate the nexus of differentiation strategy and organizational performance with customer orientation as a mediator in setting of the hotel industry in Malaysia.Data were gathered through a survey using mail and email questionnaire with a sample of 60 three to five...
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2014
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Online Access: | http://repo.uum.edu.my/15715/1/v7-.pdf http://repo.uum.edu.my/15715/ http://www.maxwellsci.com/jp/abstract.php?jid=RJASET&no=428&abs=28 |
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my.uum.repo.157152016-04-12T06:51:28Z http://repo.uum.edu.my/15715/ Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach Abdullah, Haim Hilman Kaliappen, Narentheren HD28 Management. Industrial Management The aim of this study is to investigate the nexus of differentiation strategy and organizational performance with customer orientation as a mediator in setting of the hotel industry in Malaysia.Data were gathered through a survey using mail and email questionnaire with a sample of 60 three to five star hotels.Smart PLS 2.0 (M3) was used to test the hypotheses.Findings suggest that customer orientation mediates the relationship of differentiation strategy and performance.This study is bridging the gap and presenting the importance of strategic role of customer orientation in facilitating differentiation strategy to produce better performance. It also provides several theoretical and practical implications for scholars and practitioners from perspective of this study. MAXWELL Science Publication 2014 Article PeerReviewed application/pdf en http://repo.uum.edu.my/15715/1/v7-.pdf Abdullah, Haim Hilman and Kaliappen, Narentheren (2014) Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach. Research Journal of Applied Sciences, Engineering and Technology, 7 (19). pp. 4150-4156. ISSN 2040-7459 http://www.maxwellsci.com/jp/abstract.php?jid=RJASET&no=428&abs=28 |
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HD28 Management. Industrial Management Abdullah, Haim Hilman Kaliappen, Narentheren Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach |
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The aim of this study is to investigate the nexus of differentiation strategy and organizational
performance with customer orientation as a mediator in setting of the hotel industry in Malaysia.Data were gathered through a survey using mail and email questionnaire with a sample of 60 three to five star hotels.Smart PLS 2.0 (M3) was used to test the hypotheses.Findings suggest that customer orientation mediates the relationship of
differentiation strategy and performance.This study is bridging the gap and presenting the importance of strategic role of customer orientation in facilitating differentiation strategy to produce better performance. It also provides several theoretical and practical implications for scholars and practitioners from perspective of this study. |
format |
Article |
author |
Abdullah, Haim Hilman Kaliappen, Narentheren |
author_facet |
Abdullah, Haim Hilman Kaliappen, Narentheren |
author_sort |
Abdullah, Haim Hilman |
title |
Strategic role of customer orientation in differentiation strategy and organizational
performance nexus: A Partial Least Square (PLS) approach |
title_short |
Strategic role of customer orientation in differentiation strategy and organizational
performance nexus: A Partial Least Square (PLS) approach |
title_full |
Strategic role of customer orientation in differentiation strategy and organizational
performance nexus: A Partial Least Square (PLS) approach |
title_fullStr |
Strategic role of customer orientation in differentiation strategy and organizational
performance nexus: A Partial Least Square (PLS) approach |
title_full_unstemmed |
Strategic role of customer orientation in differentiation strategy and organizational
performance nexus: A Partial Least Square (PLS) approach |
title_sort |
strategic role of customer orientation in differentiation strategy and organizational
performance nexus: a partial least square (pls) approach |
publisher |
MAXWELL Science Publication |
publishDate |
2014 |
url |
http://repo.uum.edu.my/15715/1/v7-.pdf http://repo.uum.edu.my/15715/ http://www.maxwellsci.com/jp/abstract.php?jid=RJASET&no=428&abs=28 |
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1644281785293471744 |
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13.1944895 |