Strategic use of social media for small business based on the AIDA model
This study proposes a strategy for using social media as a marketing tool for small business based on the Attention, Interest, Desire, and Action (AIDA) model. The AIDA model has been applied widely for online marketing strategy but its applicability for social media remains unknown.The focus group...
Saved in:
| Main Authors: | , , |
|---|---|
| 格式: | Article |
| 语言: | English |
| 出版: |
Elsevier Ltd
2015
|
| 主题: | |
| 在线阅读: | http://repo.uum.edu.my/15082/1/1-s2.0-S.pdf http://repo.uum.edu.my/15082/ http://doi.org/10.1016/j.sbspro.2015.01.363 |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|