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Strategic use of social media for small business based on the AIDA model

This study proposes a strategy for using social media as a marketing tool for small business based on the Attention, Interest, Desire, and Action (AIDA) model. The AIDA model has been applied widely for online marketing strategy but its applicability for social media remains unknown.The focus group...

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Main Authors: Hassan, Shahizan, Ahmad Nadzim, Siti Zaleha, Shiratuddin, Norshuhada
Format: Article
Language:English
Published: Elsevier Ltd 2015
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/15082/1/1-s2.0-S.pdf
http://repo.uum.edu.my/15082/
http://doi.org/10.1016/j.sbspro.2015.01.363
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spelling my.uum.repo.150822016-04-13T07:02:15Z http://repo.uum.edu.my/15082/ Strategic use of social media for small business based on the AIDA model Hassan, Shahizan Ahmad Nadzim, Siti Zaleha Shiratuddin, Norshuhada HB Economic Theory This study proposes a strategy for using social media as a marketing tool for small business based on the Attention, Interest, Desire, and Action (AIDA) model. The AIDA model has been applied widely for online marketing strategy but its applicability for social media remains unknown.The focus group discussion was used for data gathering involving twenty two small business entrepreneurs.The finding shows that the model can indeed be applied in strategizing the use of social media for marketing purposes. The proposed strategy serves as a guideline for small business entrepreneurs on how to strategically use social media for marketing. Elsevier Ltd 2015 Article PeerReviewed application/pdf en cc4_by http://repo.uum.edu.my/15082/1/1-s2.0-S.pdf Hassan, Shahizan and Ahmad Nadzim, Siti Zaleha and Shiratuddin, Norshuhada (2015) Strategic use of social media for small business based on the AIDA model. Procedia - Social and Behavioral Sciences, 172. pp. 262-269. ISSN 18770428 http://doi.org/10.1016/j.sbspro.2015.01.363 doi:10.1016/j.sbspro.2015.01.363
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Hassan, Shahizan
Ahmad Nadzim, Siti Zaleha
Shiratuddin, Norshuhada
Strategic use of social media for small business based on the AIDA model
description This study proposes a strategy for using social media as a marketing tool for small business based on the Attention, Interest, Desire, and Action (AIDA) model. The AIDA model has been applied widely for online marketing strategy but its applicability for social media remains unknown.The focus group discussion was used for data gathering involving twenty two small business entrepreneurs.The finding shows that the model can indeed be applied in strategizing the use of social media for marketing purposes. The proposed strategy serves as a guideline for small business entrepreneurs on how to strategically use social media for marketing.
format Article
author Hassan, Shahizan
Ahmad Nadzim, Siti Zaleha
Shiratuddin, Norshuhada
author_facet Hassan, Shahizan
Ahmad Nadzim, Siti Zaleha
Shiratuddin, Norshuhada
author_sort Hassan, Shahizan
title Strategic use of social media for small business based on the AIDA model
title_short Strategic use of social media for small business based on the AIDA model
title_full Strategic use of social media for small business based on the AIDA model
title_fullStr Strategic use of social media for small business based on the AIDA model
title_full_unstemmed Strategic use of social media for small business based on the AIDA model
title_sort strategic use of social media for small business based on the aida model
publisher Elsevier Ltd
publishDate 2015
url http://repo.uum.edu.my/15082/1/1-s2.0-S.pdf
http://repo.uum.edu.my/15082/
http://doi.org/10.1016/j.sbspro.2015.01.363
_version_ 1644281624673648640
score 13.145126

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