Strategic use of social media for small business based on the AIDA model
This study proposes a strategy for using social media as a marketing tool for small business based on the Attention, Interest, Desire, and Action (AIDA) model. The AIDA model has been applied widely for online marketing strategy but its applicability for social media remains unknown.The focus group...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Elsevier Ltd
2015
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/15082/1/1-s2.0-S.pdf http://repo.uum.edu.my/15082/ http://doi.org/10.1016/j.sbspro.2015.01.363 |
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